SEO Glossary: F
Clicking on the glossary title will take you to further information about the term.
- Findability
- How easily found your site is using search engines. [edit]
- Firefox
- See Mozilla Firefox
[edit] - Flash
- a technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation. If you visit a web page and see letters and numbers flying around with a fun [edit]
- Flash intro
- an animated 'short' created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text content on a home page, and since search engines can't 'read' content embedded in Flash, the rankings of a home page that's just a Flash intro will suffer. [edit]
- Floating Ads
- An ad that appears within the main browser window on top of the page's normal content, appearing to "float" over the top of the page. [edit]
- Flux
- Shuffling of search engine positions in between major search engine updates [edit]
- Forums
- A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the group at large or to certain users. However, all postings can be seen by anyone else who has access to that forum, so save sensitive materials for private email. Forums are also threaded, which means a reply to a particular posting becomes part of the "thread" of that posting that can be followed to provide a cohesive progression through a particular topic. [edit]
- Frames
- when separate web pages are combined into one, each potentially with its own scrollbar. You know you're on a framed website when part of the page scrolls while the rest of the page stays in place. Frames frustrate people because much of the time when the person tries to bookmark a specific page, it doesn't actually work but instead bookmarks the "frameset" page which is typically the home page. Search engines don't like frames. A framed web site is at a severe disadvantage compared to non-framed sites in terms of search engine marketing. Most search engines support frames, but only, as Google says in its FAQ section, "to the extent that [we] can." Searchers clicking through to a framed page from search results sometimes end up on an orphaned page. You can use <noframes> in HTML to make the page indexed normally by the crawler. [edit]
- Frameset
- A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.' [edit]
- Frequency
- The number of times an ad is delivered to the same browser in a single sessions or time period. [edit]
- Fresh
- The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page daily. [edit]
