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SEO Glossary: E

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Error page
A web page stating an error message such as "File Not Found" [edit]
Exact Match
Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.

This means that the term "running shoes" will only match ads or search listings that contain the exact words "running shoes".  [edit]
Exclusive Advertising
A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords. [edit]
Expandable Banner
A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner. [edit]