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SEO Glossary: L

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Landing Page
The landing page is a web page where people go to once they click on an online advertisement or natural search listing.

Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a "call to action".

The landing page is also known as the "click through URL" or "destination URL".

Example uses of landing pages are newsletter sign up forms, download demonstration trial software and purchasing of a product or service.  [edit]
Link bait
Useful or entertaining web content which compels users to link to it.

Link building
Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank."

Considerations for link building can include directory submissions and press release syndication.
Link farm
A link farm is a group of highly interlinked websites with the purposes of inflating link popularity (or PR). A link farm is a form of spamdexing, spamming the index of a search engine. [edit]
Link popularity
When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity. [edit]
Link spam
Links between pages that are specifically set up to take advantage of link-based ranking algorithms such as Google's PageRank (PR). [edit]
text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs.
Log file
All accesses to a web site can be logged by the web server. Data that is usually logged includes date and time, filename accessed, user's IP address, referring web page, user's browser software and version, and cookie data. [edit]