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SEO Glossary: T

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Tagging, tags (see Bookmarks)
Word descriptions. [edit]
Target Audience
The target audience is the market in which advertisers wish to sell their product or service to.

Target markets are defined in terms of demographics, psychographics, purchase behavior, media or product usage.  [edit]
Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature. [edit]
Search engine for blogs. [edit]
Is a user command and an underlying TCP/IP protocol for accessing remote computers. [edit]
An internet search engine. [edit]
Term Frequency
The number of times a term occurs in a document. [edit]
Term Vector Database
A database using relative vectors (or relevancy) for different search phrases and pages. [edit]
Text Ad
A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.  [edit]
Text Link Ads
An advert in the format of a text link. [edit]
The Tragedy of the Commons
A conflict between individual interests and the common good. [edit]
the main keyword focus of a web page [edit]
Similar to a dictionary but contains a lists of synonyms rather than definitions. [edit]
Title Attribute
Is intended to provide supplementary information about an element. [edit]
Title tag
The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence." [edit]
A tracer or tag attached by the receiving server to the address (URL) of a page requested by a user. A token lasts only through a continuous series of requests by a user, regardless of the length of the interval between requests. Tokens can be used to count unique users. [edit]
Is a browser add on usually including a search box.

See Google Toolbar for Internet Explorer and Google Toolbar with Mozilla Firefox

Topic-Sensitive PageRank
A context sensitive ranking algorithm for web search. [edit]
A notification that someone has linked to a document on your site. This enables authors to keep track of who is linking to, or referring to their articles. [edit]
Online advertising opens the opportunity to track audience response throughout the life of a campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options, and spending levels if you're not seeing the results you expect. The publisher of your ads typically will provide reports on ad impressions and clickthrough. For additional analysis of your traffic and actual customer conversion rates, you'll need to build tracking mechanisms into your website. [edit]
A trademark is a word, phrase, logo or symbol that identifies and distinguishes a product or service from others in the marketplace.

Multiple trademark owners may claim the right to the same term, as long as each owner operates in a different industry. Trademark ownership is location-based, and therefore must be obtained on a country-by-country basis.

In search advertising, it is an unethical practice to use trademark terms that do not belong to the advertiser within a campaign.  [edit]
The amount of users that surf to a site [edit]
Traffic Estimator
Google’s AdWords Traffic Estimator is a tool that provides search volume, average cost-per-click, and position estimates for search advertising in Google's search results and content network. It can be used to predict advertising performance before starting a campaign.

The Traffic Estimator tool is available free at:  [edit]
Passes trust scores from well trusted sources through to other sites throughout the web. [edit]
A blogging service that hosts blogs and small business web sites. [edit]