SEO Glossary: N
Clicking on the glossary title will take you to further information about the term.
- Navigation bar (nav bar)
- a web site's navigation icons, usually arranged in a row down the left hand side or along the top that plays crucial roles in directing spiders to the site's most important content and in getting site visitors to go deeper in the site [edit]
- Negative Keyword
- Negative Keyword is a term referenced by Google AdWords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with.
For example, if you add the negative keyword "-nike" to the keyword "running shoes", the ad will not be displayed if a person searches upon the term "nike running shoes".
Negative keyword matching ensures that only qualified traffic is clicking upon advertising. [edit] - Negative SEO
- The act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun. [edit]
- Noframes tag
- alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags. [edit]
