Google Analytics

Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.

But it can also be used to specifically track Adsense traffic � therefore helping webmasters to optimize Adwords adverts based on where visitors come from, time on site, click path and geographic location.

Modeled on Urchin�s analytics tool, after Google purchased Urchin Software Group in 2005, Google Analytics was first rolled out in late 2005. The response was overwhelming and Google had to suspend sign ups only a few days later. After a short period using a lottery type of invitation system � the tool made generally available in August 2006.

Features Include:
*Updates in less than one hour
*Users can add up to 50 websites
*Integration with Google Adwords
*User friendly interface - Dashboard format

For more: Google Analytics

Submitted by Brigitte Capp - Netconcepts